Marketing NWO to Newcomers
The Northwestern Ontario Immigration Portal along with the Township of Terrace Bay, one of the thirty-two participating communities, attended the Newcomers Expo in Toronto on September 7 & 8. Representatives from Firedog Communications and Terrace Bay made the trip to Toronto and marketed the immigration website showcasing jobs available and businesses for sales throughout the region. An estimated 400 people visited the booth with backgrounds as physicians, engineers, entrepreneurs and more. Visitors spanned the globe from all over India, China, Italy and the Ukraine and are in the Ontario through school or other work opportunities and were looking for a new place to live. The feedback received was very positive with the advantages of more affordable housing, shorter commutes to work, and easily accessible outdoors being some of the main selling points. The Northwestern Ontario Immigration Portal’s new initiative is to promote regional community at selected trade fairs throughout Ontario to promote emigration to the region. Nipigon, Sioux Lookout and Terrace Bay are some of the communities featured at the shows with on site representatives promoting working, living, playing and doing business in the region. Terrace Bay has seen an increase in job opportunities with the growth at AV Terrace Bay Inc. and is a natural fit for immigration with the international recognition of the Aditya Birla Group. The success of the event will be determined by measuring the interest in jobs and businesses in the region as received through the immigrationnorthwesternntario.ca portal as well as community partners. Many print materials and folders were distributed at the event and will hopefully lead to interest in the region. For more information on the Northwestern Ontario Immigration Portal, visit www.immigrationnorthwesternontario.ca.
Jordan Green from Firedog and Sean Irwin from the Township of Terrace Bay
